This is where you create the messaging foundation for your whole business: who you serve, what you stand for, the problem you solve, and how you say it. Once it's done, every post, email, podcast episode, YouTube video, and web page pulls from the same message, so the right people recognize you everywhere they find you.
One-time payment. Includes 12 months of Maker access. The Messaging That Attracts course is yours to keep.
Let me paint you a picture. You sit down to write a post, or an email, or the About page you've been meaning to fix for a year (no judgment). And you stare at the screen, because you're not quite sure what to say this time. So you say something a little different than last week. Your Instagram says one thing, your website says another, and your podcast intro says something else entirely. Ummm... no wonder people aren't sure what you're about.
Here's what nobody tells you... magnetic brands aren't more creative than you. They decided what they stand for, who they're talking to, and how they talk about it, and then they said it over and over, everywhere. That's what brand messaging is. It's not a tagline. It's the foundation every piece of content gets built on.
When your messaging is clear, content stops being a blank page. You know what to talk about, the right people start saying "it's like you're reading my mind," and the wrong people quietly move along (which is exactly what you want). Your social posts, emails, podcast, YouTube channel, and website finally sound like they came from the same business, because they did.
So what does fixing it actually look like?
You'll finish with a complete brand messaging foundation, written down and ready to pull from every time you create something.
A clear picture of the people you're meant to serve, what they've already tried, and why they're ready now, so your brand speaks to someone instead of everyone.
What you stand for, the problem you solve, and the transformation you deliver, said in a way that sounds like you and not like marketing.
The quiet objections running in your audience's head, plus the reframes that move them from "not yet" to "I'm ready."
Everything compiled into one document you can pull from for social media, your website, podcast, emails, YouTube, and sales pages.
Inside, you work with the Messaging Maker, an AI guide trained on my 23 years of coaching. It walks you through the same process I use with private clients, asking you questions, reflecting back what it hears, and helping you shape it into brand messaging you'll use for years.
Walks you step by step through who you serve, what they're struggling with, what's stopping them from buying, and how you get them where they want to go. Then it pulls it all together into one brand messaging guide you can use everywhere.
The course the Messaging Maker was trained on, so you can go deeper any time you want to.
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If people have to read your bio twice to understand what you do, they're already gone. Messaging That Attracts walks you through the same four phases I use with private clients: getting crystal clear on your perfect fit client, describing her struggle in three layers, uncovering the beliefs keeping her from buying (and how to flip them), and bridging the gap between where she is and where you can take her. You'll finish with messaging you can use everywhere, from your bio to your sales page. Because clear beats clever, every single time.
- Your content feels scattered, and your social media, website, and emails don't sound like the same business.
- You dread the blank page every time you sit down to create content.
- You have an offer and you want a brand that attracts the right people to it, without chasing.
- You don't have a clear offer yet. Start with Get Clear first, because it's hard to message something that isn't defined.
- You're not ready to get honest about what your brand stands for and who it's really for.
- You want content ideas without first getting clear on what your brand stands for.
Is this just about my ideal client?
No. Knowing who you serve is part of it, but this goes much further. You'll get clear on what your brand stands for, how to talk about the problem you solve, and the beliefs you need to shift for your ideal client, so everything you create, from social posts to podcast episodes, comes from the same foundation.
Do I need to be techy to use this?
Not at all. If you can send a text message, you can use the Makers. You type the way you normally would, and they take it from there.
How is this different from just using ChatGPT?
ChatGPT doesn't know my frameworks, doesn't know what order to do things in, and gives you the internet's average answer. The Makers are trained on 23 years of my coaching and my courses, so they ask the right questions in the right order and keep you moving until you have something finished.
Is this a subscription?
No. It's a one-time payment. The course is yours to keep, and you get 12 months of access to the Makers, which is plenty of time to finish the work. If you want every Maker on an ongoing basis after that, Profit Studio™ is the way to keep going.
What if I want the other Makers too?
That's what Profit Studio™ is for. You get every Maker, every course in my library, all tools & templates, plus two calls per month live with me, and the Ads Maker, which is only available inside Profit Studio™. See Profit Studio™ here.
What if I'm not sure this is where I should start?
Take the free Profit Audit. In a few minutes it shows you which part of your business is costing you the most, and exactly where to start. Take the audit here.
Build the foundation once, and every post, email, episode, and page gets easier to create.
One-time payment. Includes 12 months of Maker access. The Messaging That Attracts course is yours to keep.
Get Magnetic fixes one part of your business. But predictable income takes all of it working together: a clear offer, messaging that lands, a steady flow of new people, and a rhythm for showing up. Profit Studio™ is built in four parts, and it gives you every one of them, plus a few things you can't get anywhere else.
Already bought Get Magnetic? Upgrade within 30 days and what you paid is credited toward Profit Studio™.
